Business Model Innovation with Dr. Ivanka Visnjic

EPFL EMBA Academic Director Chris Tucci talks to Ivanka Visnjic, Associate Professor of Innovation at ESADE Business School, where she also acts as a Director of Institute for Innovation and Knowledge Management.

 

Ivanka Visnjic visiting from ESADE Business School, talks to Chris Tucci about her research findings on the shift from Product to Service Business Models, and about the “hot topics” in this Business Model Innovation space.

Dr. Visnjic is an Associate Professor of Innovation at ESADE Business School, where she also acts as a Director of Institute for Innovation and Knowledge Management.

Previously,Dr. Visnjic worked at a consulting firm McKinsey & Co, completed a PhD at KU Leuven in Belgium, held visiting posts at University of Cambridge, Haas Business School at University of California, Berkley and London Business School and helped set up business-led partnership, Cambridge Service Alliance, at University of Cambridge.

Her research, teaching and advisory activities are at the intersection of innovation, strategy and operations management with focus on discontinuous technological shifts, disruptive innovation and business model innovation. In particular, her work examines how established companies deal with uncertainty in their environment by developing and bringing to market novel technologies, shifting from product to service business models and delivering customer solutions and outcomes.

Her research has been published in well-established academic journals, California Management Review, International Journal of Production Economics, Journal of Operations Management, Journal of Product Innovation Management and Technovation. Dr. Visnjic has received  a number of awards and grants for her research, such as Journal of Operations Management Ambassador Award in 2018 and IBM Faculty Award in 2012.

She led joint research projects, gave keynote speeches, hosted workshops and worked closely with C-suite and senior management teams of a number of global companies, such as Atlas Copco, BAE Systems, Caterpillar, GEA, IBM, Novozymes, Pearson, Roche and Zoetis.

More information about Dr. Visnjic and ESADE Institute for Innovation and Knowledge Management.